Moga
MOGA isn't a typical festival brief. It's a house music festival built around feeling rather than genre, spread across two very different territories, with a whole ecosystem of programming, packages, and community events sitting underneath one site. The job was to design the UX/UI and write every word of that site, homepage through checkout, so it felt as considered as the festival itself.
The site had to hold a lot without feeling crowded: a homepage introducing both the Essaouira and Caparica editions, a brand and concept page carrying MOGA's values and "the dancefloor is our destination," a packages flow covering accommodation, tickets, transport and flights, a program section explaining MOGA IN and MOGA OFF, a running news section, and a partner page built to actually sell sponsorship. Every one of those got its own header, intro, and supporting copy, written to read like one voice across a dozen different pages.
MOGA IN, MOGA OFF, and The Extended Journey. The clearest piece of information architecture on the site: MOGA IN as the festival proper, MOGA OFF as the surrounding program, surf classes, yoga, natural wine tastings, sunrise breathwork, sound healing, community dinners, and The Extended Journey tying both together into something longer than a weekend. Getting that distinction legible in both copy and navigation was most of the UX challenge.
Design didn't stop at the page, it extended into how each piece actually behaved: a sticky ticket bar that stays present without nagging, artist and program cards with distinct desktop-hover and mobile-tap behavior, a gallery lightbox, filterable stories, and a ticket modal built to reduce friction at the exact moment someone's ready to commit. Every interaction got a specific motion recommendation, not left to guesswork.
